The basic rule of the business will always be to overcome the competition and for that you have to be well prepared, that’s why we offer you 5 strategies to increase retail sales. They are infallible!
The almost infinite possibility of options to buy through the network has brought many positive aspects, including a considerable increase in the sales of customers located anywhere in the world shopify spy tools.
However, it has also generated negative things such as an excess of information that leads to the feared infidelity of brands that is why even if a store or network of them is well positioned in the market, you should always go a step ahead of the competition.
Another major issue in the conduct of these businesses is the Retail Analytics, where are the data managers to boost store productivity, through the analysis of information generated by customers, allowing better understand their behavior and habits of consumption.
The information obtained will serve to achieve personalization in retail offering an experience closer to the customer, which will motivate you to trust the brand and give you a place of honor within your list of preferences when buying.
Based on our experience and current trends, we have outlined the best 5 strategies to increase retail sales:
Betting on online commerce
The growth of Internet access in Latin America does not stop and to date reaches 60%, which is why it is necessary to take electronic commerce seriously in view of the large number of users who use cyberspace to make their purchases.
The key is to take advantage of e-commerce as a tool to increase retail sales, offering the support of a brand that is open to evolve along with technology and harmonious coexistence with the physical store.
As we already know, it is essential to know in depth the client to understand their behavior and needs. While each buyer is unique, certain data are shared as they respond to generational traits.
It is for this reason that customer segmentation for generations has become an important marketing trend in the retail area.
For example, when segmenting the so-called “millennial generation” composed of subjects between the ages of 21 and 34 years old, specific strategies can be defined, focused on the tastes they present when buying.
This aspect is fundamental because it guarantees the power to have clients who not only attend once, but also will do so repeatedly. But to achieve this, it is necessary to offer some advantages that capture the interest of buyers, such as establishing loyalty programs with discount coupons or exclusive events.
However, the retail strategy must be prepared to face changes in consumer preferences, so the best option is to carry out a permanent analysis of customer activity through the use of digital tools.
For example, the platform of Intelligenxia Data Driven has developed its system of ” Counting of people advanced level” , which allows to measure percentages of income and sales, in addition to knowing who the clients are, their route and the quality of their experience.
The retail sector is characterized by the great variety of products they offer, offering price and quality options, that is why they are a perfect setting for the incorporation of own brands, which can help to boost retail and also generate additional income for the company.
According to recent studies, this type of brands could rebound their sales in Latin America if they offered more variety in their product line, but it is also necessary to invest time and greater economic resources to create trust in the brand.
Sales will increase to the extent that customers are given the task of buying , this in accordance with the complications of modern life that leave little time to go to stores, added to the attractive possibility offered by online shopping .
When choosing an omni channel strategy, it will be more likely to attract customers, since several communication and purchase channels will be combined both online and offline.
In this area there is also a powerful digital Omni- channel tool that allows an integrated experience of the clients; online, physical store, social networks and mobile.